Horizontal Rainbow by Erró

Artwork Description

Original title of the artwork: Horizontal Rainbow

Seeking a de-mythologization of everyday life in the consumer society, Erró and his fellow artists manifested the power structures that constituted these myths by drawing awareness to the procedures behind image-making, and thus the manipulative power behind them. His visual vocabulary drew on popular imagery found in everyday life, political events and the history of art, increasingly integrating comic-strip’s language into his work.

His style is known for being inspired by reassembling imagery from a variety of popular sources including advertisements, comics, and posters, earning him comparisons to earlier Pop artists such as Roy Lichtenstein, Andy Warhol, and James Rosenquist.