Exercise in Futility IV by Daniele Buetti

Artwork Description

Original title of the artwork: Exercise in Futility IV

Daniele Buetti is one of the most important artists in recent years to explore the topic of lifestyle and media codes. The artist explores fashion world, media codes, and our society’s obsession with beauty through a range of different media including photography, light-box installation, performance, and sculpture.

After working for fashion editorials during the 90s, Buetti turned to fine arts. In his best-known series Looking for Love (1997-2000), Buetti modifies pictures of supermodels found in magazines or on the Internet by drawing brand symbols and ornaments just like scars or tattoos on the printed skin.